Why Supply Chain Visibility Matters and How to Achieve It

LearnOctober 17, 20245 min read
Emilie Schario, Product @ Settle

Supply chain visibility (SCV) is the process of monitoring and tracking products and materials at every step of the supply chain, from the initial order to the final delivery. By capturing and sharing real-time data across all partners and stakeholders, SCV allows businesses to make quicker, smarter decisions while minimizing risks. Improving supply chain visibility is becoming a priority for many companies, as it’s essential for streamlining operations, boosting efficiency, and maintaining strong customer satisfaction. In fact, according to the 2023 CGS Supply Chain report, 57% of businesses are planning to enhance their visibility efforts this year.

Why is Supply Chain Visibility Crucial?

1. Boosted Efficiency and Cost Saving

Having better visibility into the supply chain allows companies to optimize their operations by identifying bottlenecks and minimizing waste. With real-time access to data such as inventory levels, production updates, and shipping information, businesses can adjust their strategies to avoid overproduction, stock shortages, or excess inventory. For example, knowing a supplier’s inventory can help companies plan production schedules more effectively, reducing the need for safety stock and cutting storage costs.

2. Improved Communication and Collaboration

Sharing accurate, real-time data across the supply chain reduces communication gaps and fosters collaboration between suppliers, manufacturers, and distributors. When everyone works from the same data set, misunderstandings are minimized, and the entire process runs more smoothly. This alignment among partners can enhance relationships and lead to better customer service outcomes.

3. Proactive Risk Management

One of the most important aspects of SCV is the ability to foresee and mitigate risks, such as potential delays, quality issues, or regulatory non-compliance. With real-time updates on the movement of goods and materials, businesses can quickly respond to disruptions, reducing the risk of stockouts and delays.

4. Elevated Customer Satisfaction

Supply chain visibility allows companies to provide better customer service by improving order tracking, delivery speed, and product quality. Accurate tracking information keeps customers informed about their orders, leading to fewer complaints and a more positive experience. By ensuring products meet quality standards before they reach the customer, companies can also reduce returns and increase customer loyalty.

Challenges in Achieving Supply Chain Visibility

Despite the benefits, achieving full supply chain visibility can be challenging. Some of the most common obstacles include:

  1. Data Silos: Different parts of the supply chain often operate on separate systems, making it difficult to share data across platforms. This can lead to inconsistencies, miscommunication, and delayed decision-making.
  2. Outdated Systems: Legacy software that wasn’t designed to handle real-time data can slow down progress. Many businesses still rely on these older systems, which may not integrate well with modern tools that support supply chain visibility.
  3. Complex Supply Chains: The more complex a supply chain, the harder it becomes to maintain visibility. Multiple suppliers, manufacturers, and distributors make it challenging to track goods and materials across the network in real-time.

The Payoff: Benefits of Improved Supply Chain Visibility

Overcoming these challenges is well worth the effort. Here are some key advantages companies can gain by improving their supply chain visibility:

Greater Agility and Responsiveness

Supply chain visbility allows businesses to quickly adapt to changing market conditions, fluctuating demand, and supply chain disruptions. With real-time data at their fingertips, companies can make swift adjustments, keeping their operations agile and responsive.

Better Inventory Management

Optimizing inventory levels becomes easier with visibility into current stock, demand trends, and production schedules. This reduces the need for excess inventory, lowers the risk of stockouts, and helps businesses better align supply and demand, all while minimizing costs.

Enhanced Customer Experience

Real-time updates on orders, deliveries, and product quality help businesses provide a better overall experience for customers. By offering more accurate information, companies can reduce the chances of complaints and returns, fostering greater customer loyalty.

Stronger Risk Management

Full visibility into supply chain operations helps businesses identify potential issues before they escalate. Whether it's delays, compliance concerns, or supplier problems, having this level of insight allows companies to act quickly and avoid major disruptions.

Strategies for Enhancing Supply Chain Visibility

The demand for better visibility is only increasing, and companies that rise to the challenge stand to gain a significant competitive advantage. The 2023 CGS Supply Chain report shows that more than half of businesses plan to improve their visibility in the year ahead. By adopting advanced technology, streamlining communication, and addressing data silos, companies can unlock the full potential of supply chain visibility.

At Settle, we understand how critical supply chain visibility is to maintaining efficient operations and ensuring customer satisfaction. Our solutions integrate with the tools you already use (including Amazon, Shopify, and 39 warehouses) to provide a centralized platform that tracks every stage of your product's journey from raw material purchase to customer door. If you're ready to take the next step in enhancing your supply chain, reach out to us today!

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