The Settle Team Shares Highlights from Newtopia

LearnSeptember 4, 20242 min read
Daniel Lawson, Capital Partnerships

Newtopia (The New Expo East) was a blast. Denver feels like a hidden gem, the venue was massive but never felt packed and there were a ton of emerging brands in attendance.

Here are some of the big trends we noticed:

1. TikTok Shop has everyone excited - was one of the few talks that was standing room only. The idea of a sales channel that uses influencers to tell their brand story and to meet their customers where they are (Gen-Z and Millenials) is super compelling for brands of all sizes. And the fulfilment which rivals Amazon and is heavily subsidized is a no-brainer for a brand worried about margins.

2. Brands are using themselves as walking billboards. from Rasa’s amazing Adidas tracksuits and baggies for samples to the team at the TeaBook dressing up as teapots - brands are doing more to grab your attention.

Pro Tip for sellers at the show - follow suit, and be a walking billboard. Where something that makes people want to know what you do and have fun with it! It is the best icebreaker.

3. The real business gets done at Happy Hours - the show was closer to the Fancy Food Vegas levels busy than Expo West, but the founders were still super swamped during the day - especially with the ability to pair with the buyers you wanted and book time with them during the show (think Kroger, Kehe, WholeFoods). The most meaningful conversations were had at the pre and post-event happy hours. You can have a real conversation. Startup CPG held two amazing events, but our favourite was Disoctopia. Music and drinks were good, choosing the right channel allowed you to groove with the group of your choice and taking off your headphones allowed you to have a real conversation. Special shout-out to Free AF for an amazing non-alcoholic Paloma.

Our favourite things we tried at the show:

  • 24 vegan - flavour full siracha and mind-boggling vegan oyster sauce - give it a try your stirfrys will be next level!
  • Trujoy - the most delicious Greek yogurt ice cream - they don’t sell in Canada, but I’d drive across the border for some - need I say more?!
  • Nooish - Launched the brand just in time for Newtopia with a ready-to-eat Matzo ball soup that no one knew they needed.

See you next year, Newtopia!

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