4 Types of Capital Every CPG Brand Should Know About

LearnJune 17, 20216 min read
Caroline Lu, Product Marketing Manager

What exactly is capital again?

Fundamentally, capital is the way that wealth is measured. It also includes any assets that individuals and companies use to increase wealth. Capital is often found in liquid assets or cash reserves, and the things that lead to the procurement of both. Generally speaking, capital can also extend into inventory, real estate, and operational equipment. Anything a company can use to increase its equity or wealth might be considered capital.

There are many different types of capital. Each ensures that the business itself will remain profitable and sustainable and that it can continue to procure income. Fundamentally, all types of capital tend to fall within four categories. Here are four types of capital everyone should know about:

Debt Capital

In business, the age-old phrase, “You have to have money to make money” stands tall. But where is all of that money supposed to come from? Debt capital allows businesses to grow by borrowing money in the form of a loan or line of credit directly from a financial source whether that be a bank, financial institution, governmental organization, or private source.

It is not uncommon for smaller startups to rely on money from familial sources, credit card companies, or smaller, more lenient organizations that provide more financial flexibility.

So what’s the catch? Receiving debt financing is not a one-and-done process. Business owners have to regularly repay their principal, interest (cost of debt) included. If a company struggles to make their interest payments, they can end up in more debt than they can manage to pay back.

While interest can feel burdensome to many, debt capital is actually one of the easiest ways for small businesses to hit the ground running without crowded feedback and input from other stakeholders.

Aside from freedom and ownership, a business loan can actually be the most affordable option vs. equity capital. Repayment usually happens over a longer period of time and a loan allows a company to raise a large sum of money upfront, which is crucial for prompting investor interest. Once debt funds have been invested in growth, businesses are able to leverage additional revenue to pay down their debt over time.

Equity Capital

You probably know about equity, but let’s set some parameters.“Equity capital” describes any funds given to a company in exchange for a given percentage of ownership. A well-understood way companies raise equity capital is through the stock market — each purchase of a stock in a publicly traded company represents a share of equity.

But equity capital also refers to private transactions. Early-stage startups can raise equity, typically from venture capital funds or from friends and family. When investors invest in startups, they are assuming the value of the company will increase as the company scales (in effect, the cost of equity or rate of return). The growth returns a profit back to the investor.

Although business owners don’t technically need to pay back equity investors like they would with a lender, equity capital can come at a high cost. For example, if a direct-to-consumer brand sells 90% of its company to investors, it might not enjoy much of any financial benefit by any future exits. At that point too much of the company has already been sold for an acquisition or a listing on a stock exchange to be at all fruitful.

When evaluating whether equity capital is right for your business, it’s important to ensure your growth projections are aligned with the expectations of your investor. Relationships with investors are long-term partnerships. Everyone should be on the same page.

Working Capital

Working capital is less of a source of capital and more of an accounting term. Rather than a source of funds or investment, working capital refers to the liquid assets a company uses to perform its day-to-day operations.

Typically, net working capital is calculated by calculating the difference between current assets and current liabilities. Current assets include inventory, cash, production tools, accounts receivable, or anything else that is used to create profit in the short-term while current liabilities refers to accounts payable directly.

For e-commerce and CPG companies, maintaining enough working capital can be a constant challenge. To do so requires companies to align revenues with COGS, which can be difficult for young brands that aren’t yet able to negotiate favorable terms with suppliers.

Human Capital

Yes! This one counts too. While all the other three fundamental sources of capital are financial, the importance of human capital cannot be understated. You’ve probably heard it said before — people can be the greatest capital asset of any company.

It’s not just about how many hires you have. The term “human capital” refers to the collective intelligence and skills of the individual contributors at a company. A deficit of human capital can be just as risky as not having enough financial capital. Even if you have enough funds to invest in growth, you need a team of people to bring that strategy to life.

In traditional cases, human capital can refer to physical work that people do within a company, such as manual labor, social influence, and operation of tools. People who work in these functions ensure that the company stays operational. For tech companies, human capital could refer less to operational skills and more to the intellectual contributions of the team. Regardless, investing and measuring human capital is essential to the success of any small business.

How to Capitalize on cash flow management

A business is fueled by its capital sources — but its success is contingent on cash flow management. Whether funding takes the form of debt, equity, working, or human capital, the flow of funds is critical to keeping your business operational and growing.

Settle is the all-in-one payment platform that helps new and established businesses streamline finances to scale faster. Unlike other payment platforms, Settle helps free up capital by providing companies the option to pay vendors upfront, so they can align their COGS (cost of goods sold) with their revenue from sales.

Settle makes it easy to pay all your bills in one place, and gives you the flexibility to scale your business without giving up ownership or agreeing to difficult loan terms. You get cash sooner and can use it to grow your business without taking out bank loans or seeking more venture funding.

Sources:

SharePlatform iconPlatform iconPlatform icon

Subscribe to our newsletter


OR

Recommended Articles

What Are Net Terms?
Learn4 min read

What Are Net Terms?

Making use of net terms can enable both buyers and vendors to increase their profitability and sales dramatically. This is what net terms are.

Settle Spotlight Series: Q&A with Vividly
Learn9 min read

Settle Spotlight Series: Q&A with Vividly

We sit down to chat with Alyshah Walji from Vividly, a trade promotion management (TPM) software built by and for the consumer packaged goods industry.

What is the Cash Conversion Cycle?
Learn6 min read

What is the Cash Conversion Cycle?

A company’s cash conversion cycle can speak volumes about its operational efficiency and financial stability. It can also determine whether people get paid on time.

Accounts Receivable Factoring 101
Learn4 min read

Accounts Receivable Factoring 101

Accounts receivable factoring can help companies can improve their financial stability and cash flow. We’ll explain what it is and how it's beneficial in our guide.

How to Create an Invoice
Learn6 min read

How to Create an Invoice

Creating invoices can be tedious, especially for new businesses processing everything manually. Learn how to create invoices effectively and efficiently with this detailed guide.

Settle Spotlight Series: Q&A with SourceMedium
Learn14 min read

Settle Spotlight Series: Q&A with SourceMedium

In this month’s Settle Spotlight Series, we chatted with Will Holtz from SourceMedium about how interconnected data can be a superpower for brands in hyperscale mode.

Why Supply Chain Visibility Matters and How to Achieve It
Learn5 min read

Why Supply Chain Visibility Matters and How to Achieve It

Improving supply chain visibility is becoming a priority for many companies, as it’s essential for streamlining operations, boosting efficiency, and maintaining strong customer satisfaction for consumer brands.

Do I Need an ERP to Manage My Supply Chain?
Learn4 min read

Do I Need an ERP to Manage My Supply Chain?

Effectively managing a supply chain is essential for any consumer brand working with a network of suppliers, distributors, and partners. If you're considering an ERP for your business, here are some key factors to evaluate to ensure it meets your supply chain needs.

The 2024 Settle Staff Picks Holiday Gift Guide
Learn2 min read

The 2024 Settle Staff Picks Holiday Gift Guide

Do you really need another gift guide this time of year? Our Settle team spends so much time obsessing over our customer brands, that the right answer is obviously yes. We have compiled the inaugural Settle Staff Picks Holiday Gift Guide, with the most fire small brands out there. So read on for ideas from stocking stuffers to travel accessories – for everyone on your list. And join us in shopping small this holiday. 

Settle 2023 Product Wrap
New Feature3 min read

Settle 2023 Product Wrap

A year in review of Settle's product releases that make running CPG brands easier.

Your purchasing process. Made simple.
New Feature2 min read

Your purchasing process. Made simple.

We brought simplicity to bill pay. Now we’re bringing it to the purchasing process, with end-to-end support that takes a load off your plate.

Invoice vs. Receipt: What's the Difference?
Learn6 min read

Invoice vs. Receipt: What's the Difference?

Invoices and receipts are similar in concept, but differ in the details. Here’s what differentiates invoices from receipts, and why it’s important to understand.

The CPG Guide to Managing Tariff Uncertainty
Learn2 min read

The CPG Guide to Managing Tariff Uncertainty

Proper planning is key to protecting profit in times of tariff uncertainty. With potential plans to impose a 60% tariff on Chinese goods and a 10% to 20% tariff on other imported goods, many CPG brands are taking 4 key steps now so they don’t get a shock to their COGs.

What is an A/P Aging Report?
Learn6 min read

What is an A/P Aging Report?

The Accounts Payable Aging Report is an essential tool for businesses with a large number of accounts payable to track. Here’s a general breakdown of A/P Aging Reports.

What Are the Consequences of Equity Dilution?
Learn5 min read

What Are the Consequences of Equity Dilution?

Equity dilution can be a very concerning process for shareholders who are unfamiliar with its consequences. This is how to avoid equity dilution and keep stocks healthy.

What is the Accounts Payable Process?
Learn4 min read

What is the Accounts Payable Process?

Accounts payable (AP) refers to all the payments that a business owes its suppliers and creditors. Neglecting your accounts payable process can lead to production and supply issues.

Black Friday CPG Prep Checklist
Learn6 min read

Black Friday CPG Prep Checklist

Black Friday sets the tone for your business’ holiday season. Start early on forecasting demand, devising marketing strategies, and preparing your site.

How to Evaluate Accounting Firms
Learn7 min read

How to Evaluate Accounting Firms

Figuring how to find the right accounting firm for your company can be difficult. Here’s how to choose the best accounting firm for any business.

A Guide To Inventory Management for CPG
Learn6 min read

A Guide To Inventory Management for CPG

Learning to navigate inventory management can be a tricky part of growing your brand. Check out our guide to inventory management to find out more about it.

Non-Dilutive Funding Guide for CPG Brands
Learn7 min read

Non-Dilutive Funding Guide for CPG Brands

A popular source of funding is financing from angel investors and VCs. Yet many companies fail to recognise non-dilutive funding — where no ownership is lost.

Navigating Distribution And Retail Margins for CPG Brands
Learn8 min read

Navigating Distribution And Retail Margins for CPG Brands

For emerging CPG brands, navigating challenges like supply chain disruptions and retail changes underscores the critical importance of understanding and managing retailer and distributor margins, as it directly impacts profitability and success in the industry.

How to Find a CPG Distribution Partner
Learn5 min read

How to Find a CPG Distribution Partner

Partnering with the right distributor is arguably one of the most essential tasks for a retail company. Find out what to look for in distribution partners and how to source them.

Accounts Payable vs. Accounts Receivable
Learn5 min read

Accounts Payable vs. Accounts Receivable

Understanding accounts payable and accounts receivable is an essential part of business workflow. So how do they differ? Learn more about them in this guide.

An Introduction to Cash Flow Forecasting
Learn6 min read

An Introduction to Cash Flow Forecasting

A company’s ability to make a cash flow forecast is essential in the world of modern business. Here is everything you need to know about cash flow forecasting.

What Is Amazon FBA and Is It Right For You?
Learn7 min read

What Is Amazon FBA and Is It Right For You?

Using Amazon FBA is a great way for companies to expand their scalability and fulfillment abilities. Here is how it works, and how businesses can benefit from it.

How Long Does a Wire Transfer Take
Learn7 min read

How Long Does a Wire Transfer Take

Wire transfers can be the quickest method of exchanging funds. Knowing how long it takes can help determine whether wire transfer is the best solution.

Guide: The ABCs of cashflow
Learn2 min read

Guide: The ABCs of cashflow

We put our heads together with the folks at IndieCPG to create a guide to the basics of cashflow for new (and maybe even not-so-new) founders.

Settle blog

Insights in your inbox

Join our newsletter and never miss an update on Settle's latest features and industry trends.